PETS NOVARA — PRIVACY POLICY

Last updated: 1st May 2026. This Privacy Policy applies to the Pets Novara mobile app. 

Pets Novara (“we”, “us”, “our”) is operated by Clanova Collective. Pets Novara is a UK‑based membership platform offering pet families access to discounts and partner offers. We are committed to protecting your privacy and being transparent about how we handle your personal information. This Privacy Policy explains how we collect, use, store, and share your data when you use the Pets Novara mobile app and membership platform (“Service”). 

By using the Service, you agree to the practices described in this Privacy Policy. If you have any questions, you can contact us at privacy@petsnovara.com.

1. Who This Policy Applies To

This Privacy Policy applies to all users aged 16 and over who are resident in the United Kingdom. We do not knowingly collect information from children under 16. If we become aware that we have collected data from someone under this age, we will delete it promptly. 

2. The Information We Collect

We collect information to provide the Service, personalise your experience, and improve how Pets Novara works. 

Information you provide

When you create an account or interact with the app, you may provide your name, email address, county, age range, and details about your pet such as their name, age range, and birthday month. You may also upload pet photos. These photos must contain pets only. 

Information collected automatically

When you use the app, we automatically collect certain technical and usage information, such as your device type, operating system, IP address, and how you navigate and interact with the Service. This helps us understand how the app is used and improve it over time. 

Affiliate interaction data

When you click a partner offer, an affiliate network may place a cookie to track the referral. We receive limited interaction data so we can understand which offers are performing well and maintain our partnerships. This includes the time of the click, the offer clicked, device type, and general attributes like county, age range, or pet type. 

For a short period, this interaction data may be linked to your account using a temporary identifier (such as your user ID and IP address). These identifiers are used only for accurate reporting. When you delete your account, we automatically remove these identifiers, and the remaining data becomes fully anonymised and cannot identify you. 

No sensitive or payment information

We do not collect special category data (such as health information or biometric data). We do not process payments and do not collect card or banking details. 

3. How We Use Your Information

We use your information to operate Pets Novara and provide you with a smooth, personalised experience. This includes: 

  • creating and managing your account 

  • providing access to discounts and partner offers 

  • personalising the offers you see 

  • understanding how users interact with the app 

  • improving app performance 

  • communicating with you about your account 

  • sending marketing emails if you choose to receive them 

We also use affiliate interaction data to understand how offers perform and to support our relationships with partners. Identifiers linked to this data are removed when no longer needed (for example, when you delete your account), after which the information becomes fully anonymised and cannot identify you. 

We do not sell your personal data. 

4. Legal Bases for Using Your Data

Under UK data protection law, we rely on the following legal bases: 

  • Performance of a contract, to provide the Service and enable your account. 

  • Legitimate interests, to analyse app usage, improve the Service, prevent fraud, and support non‑personal affiliate tracking. We always balance these interests against your rights. 

  • Consent, for marketing emails. You can withdraw your consent at any time. 

5. How We Share Your Information

We only share your information with trusted third‑party service providers who help us operate the Service, such as cloud hosting, authentication, and app infrastructure providers. These providers process data on our behalf and follow strict data protection requirements. 

Affiliate networks

When you click a partner link, an affiliate network may place a cookie to track the referral. We do not share your personal data with retailers or affiliate networks. We may receive non‑identifiable click information to help us understand performance. 

Sharing aggregated insights with partners

We may share aggregated, anonymised trends with partners to help them understand how their offers are performing. This may include information such as the number of clicks an offer received or general patterns across age ranges, regions, or pet types. These insights never identify individual users. 

We do not share your name, email, pet photos, or any identifiable information with partners. 

6. International Transfers

Some of our service providers may process data outside the UK. When this happens, we rely on legally recognised safeguards to protect your information. 

7. How Long We Keep Your Information

We keep your information only for as long as necessary to provide the Service or meet legal requirements. 

When you delete your account: 

  • your pet profile, authentication data, and pet photos are deleted 

  • affiliate click data is anonymised when it is no longer needed or when you delete your account 

  • anonymised analytics may be retained indefinitely 

  • limited information may be retained where required by law or for fraud prevention 

8. Your Rights

You have several rights under UK data protection law, including the right to: 

  • access the personal data we hold about you 

  • correct inaccurate information 

  • request deletion of your data 

  • restrict how your data is used 

  • object to processing based on legitimate interests 

  • withdraw consent for marketing 

  • request a copy of your data in a portable format 

You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues:www.ico.org.uk. We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance. 

To exercise your rights, contact privacy@petsnovara.com. We may need to verify your identity before responding. 

9. Security

We take reasonable steps to keep your information secure and to protect the Service from misuse. While no system is completely secure, we work to maintain appropriate safeguards. 

10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available in the app. We will notify you of significant changes where appropriate. 

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, you can contact us at: privacy@petsnovara.com